University project.
My job was to create a visual identity for an exhibition on Ruedi Baur's work, adopting his point of view
on graphic design.
I developed a visual language to communicate how complicated the author's "non-style" is. Speaking of things that can't be put into words. Studying the methods and processes through which our eyes train themselves to familiarize with repetitive inputs. And then break such routine introducing shapes, colours and shades so different from what the eyes are accustomed to and yet perfectly legible.
The products designed for the event: postcards, invitation, poster, press material (folder, paper with basic info), exhibition leaflet, banner, project journal, interactive presentation.
From the project journal:
Read the unreadable. Mixed characters from different alphabets are perfectly legible when mixed together.
The invites.
The banner.
Folder for press material.
A page from the sextodecimo.
The poster inside Politecnico di Milano.
Mission accomplished.
Introduction.
Sketches: the (long) way to the final result.
Some screenshots from the Flash presentation:
Homepage
Home/Author
Home/Author/Keywords
Home/Concept
Home/Concept/Dynamic meta-languange
Home/Project
Home/Project/Projects home
Home/Project/Projects home/Alphabet
Home/Project/Projects home/The symbol
Home/Project/Projects home/Color palette
Home/Project/Projects home/Sextodecimo
